Stick to Real: Archer’s First National Brand Campaign

Life can feel a little absurd these days. From over-the-top dinner parties to the latest “can you believe this?” social media trends, it’s easy to get caught up in the noise. At Archer, we believe there’s power in keeping things simple, grounded, and—above all—real.

That’s why we’re excited to introduce our first-ever national brand campaign: “Stick to Real.”

What “Stick to Real” Means

Launching August 28, the campaign is all about turning life’s ridiculous moments up to 11—and then showing how Archer helps bring it back to what matters. In one spot, guests wait endlessly for a chef’s overdone cooking methods. In another, our iconic blue bull comes to life at the peak of the chaos, reminding everyone that sometimes the simplest answer is the best one: meat snacks, naturally.

Because while the world may be full of fads, filters, and food you can’t pronounce, one thing is timeless: real ingredients that fuel real life.

The Archer Difference

Every Archer snack is made with 100% grass-fed and finished beef, free from the fillers and shortcuts you’ll find in plenty of other snacks. For us, “Stick to Real” isn’t just a campaign tagline—it’s a reflection of our commitment to high-quality, clean-ingredient meat sticks and jerky.

As our VP of Marketing Andrew Thomas puts it:

“With ‘Stick to Real,’ we’re playing off the absurdity of modern life and contrasting it with what people actually want: something real. Simple, high-quality ingredients still matter, and that’s what Archer has always delivered.”

Where You’ll See It

This campaign is a true 360 experience. Look for Archer across:

• Hulu’s “Get Real” hub alongside fan-favorite reality shows
• Billboards in cities like Los Angeles, Chicago, and Austin
• Digital ads across TikTok, YouTube, Meta, Google, and Instacart
• Dodger Stadium & Spectrum SportsNet LA, as the official meat snack partner of the Los Angeles Dodgers

And, of course, we’ll be having a little fun with influencers who know a thing or two about today’s “unreal” moments.

Why Now?

“Stick to Real” marks a major milestone for us at Archer. In the past year alone, we’ve unveiled a bold brand refresh, announced a new Los Angeles manufacturing facility that will create 200 local jobs, and partnered with the Dodgers. All while growing faster than the category itself—our sales surged 90% year-over-year, helping drive growth across the entire meat snack segment.

This campaign is the next step in our journey: showing up big, having some fun, and reminding people everywhere that real always wins.

Join Us

The absurdity isn’t slowing down anytime soon—but that’s okay. Because with Archer, you’ve got a simple way to cut through the noise and stay grounded.

It’s time to Stick to Real.